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It was a big feature of the first product, the Double Your Dating ebook.

"Cocky & Funny" featured prominently in many of the company's products and its newsletter up until 2007.

In all honest: Without this book, I would have never been able to help so many men all over the world.

Today it is the largest dating company with a wide range of products.

At this time the company's products and seminars took more of an 'Inner Game/ Confidence' focus, such as "Man Transformation" and "Becoming Mr. Double Your Dating was founded on the back of its email newsletter and its first e Book the "Double Your Dating e Book".

The book continues to be its most popular and well known product.

It was for all those people who wanted to read about more than Neil Strauss’ insecurities and Mystery’s mental breakdowns. It was the Holy Grail for absolute beginners who didn’t know the difference between a direct and an indirect opener. More than 15 years after its release, the Double Your Dating e Book is still for newbie seducers. And that’s why I was really excited when David contacted me last year and asked me if I wanted to offer his e Book to my readers and maybe write a review. Once I had downloaded the e Book and all the bonus e Books I only had two thoughts in mind:​To be honest, it felt a bit weird to read the book again.

I hadn’t touched it for five years and the last time I read it, I was at a point of my life where I didn’t know how to look at women, let alone how to talk to them.

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